Idea

Idea

The Product:

The product I'll be promoting will be a Mountain Bike from the site PaulsCycles

Concept / Scenario:

I'm thinking of making my advert contain some kind of comedy in it and joke about and make the viewers feel like friends which will make them comfortable to buy from the site.

My current scenario is a Man in an empty house, all alone during the national lockdown with nothing to do, no one to see and not in the best of shape. Until the doorbell rings and it's his brand new bike from Pauls Cycles! Now the man can do his government mandated exercise is quick, slick style!              

Alternate Scenarios:

1. Man eating his life away, crying over a bowl of cereal (or a sandwich) while scrolling Instagram on his phone and gets a sponsored ad for PaulsCycles which is promoting their range of bikes so he orders one and his doorbell instantly rings. its PaulsCycles with his brand new bike! lets go out and lose the quarantine pounds!
2. starts with showing off the bike in action, with bits of "interview" in-between to make the character seem real and to show off the amazing service.

What Scenario Did I Pick?

I Picked my first alternate scenario because it has more content to it than the one I was going to go with, and also I think it will suit my comedy based advert idea I had at the start for. Furthermore the funny instant doorbell scene I've included refers to the quick delivery Paul's offers. 

Target Audience:

The target audience I've chosen for this lockdown based bike advert is "Lonely Men in Lockdown." more specifically Men ranging around their 20s - 30s who live on their own and have no reason or equipment to go outside and get some exercise. Whether they live in student accommodation, Flats, Bungalows or a normal two story house .

Target Audience Breakdown:

Gender: Male

Age: 20s - 30s

Living Situation: Alone / student accommodation

Area: Nationwide

Class: Lower / Middle Class

Needs/ Characteristics/ behaviour for  current / potential consumers

example: needs stay fit, Character: sporty behaviour: active, will work out in morning and night

psychographics, Geographic's, Behavioural 

Demographics + Psychographics for current/ potential consumers