Introduction

For this assignment I will produce a 30 - 1 minute "Lockdown 2" based video advert for the online bike retailer Pauls Cycles. The advert itself has to embrace the national lockdown we're all currently under and use it as an advantage to promote the Service. I have been requested to promote the site in a fun, comedic way but one that also conforms and reinforces the governments lockdown rules, so no big groups.

The ad itself will promote getting on your bike and do exercise during lockdown .